A Great Place to Begin!
Similac Advance baby formula is an excellent choice, whether you plan to formula feed or supplement your breast milk. The American Academy of Pediatrics recommends an iron-fortified baby formula as the only acceptable alternative to breast milk during the first year.

Why you can trust Similac Advance
Provides over 50% greater calcium absorption than Enfamil®* for strong bones
Plus, it has DHA and ARA, ingredients shown to help baby's brain and eyes develop

Now in Similac® SimplePac™
Similac Advance is now available in Similac SimplePac, an innovative grip-flip-scoop design that simplifies feeding time.
New comfort grip lets you hold your baby and the formula, too.
Hinged design means no more hide-and-go-seek with the lid.
Handy built-in scoop holder means no more digging for the scoop.
Powder Formula
Just add Powder formula to water and mix.


Ready To Feed Formula
Just twist off the cap — no mixing or measuring — and the formula is ready for baby.


Concentrated Liquid Formula
Just add formula to water and shake bottle before serving.

If you choose to feed baby formula from the very beginning, prepare and offer a bottle with 2-3 ounces of formula every 3-4 hours during the first week.
If your baby doesn’t drink all of each bottle, she’s likely telling you she’s full.
Always test the temperature of heated baby formula before feeding by shaking a few drops on your wrist.
Never use a microwave oven to warm formula — this can result in hot spots that can burn your baby.
Discard any formula your baby doesn’t finish within one hour after each feeding begins.

Every baby has her own nutritional needs. The best way to feed your baby is to allow her to take as much baby formula as she wants, but if you’re looking for a guideline, refer to the table below. But remember, these are just averages!
Average Infant Formula-Feeding Guidelines |
Age | Average number of feedings per day | Average amt. | Average amt. in 24-hour feeding per day |
1-2 weeks | 6-10 | 2-3 fl oz | 12-30 fl oz |
3-4 weeks | 6-8 | 3-4 fl oz | 18-32 fl oz |
1-2 months | 5-6 | 4-5 fl oz | 20-30 fl oz |
2-3 months | 5-6 | 5-6 fl-oz | 25-36 fl oz |
3-4 months | 4-5 | 6-7 fl oz | 24-35 fl oz |
4-7 months | 4-5 | 7-8 fl oz | 28-40 fl oz |
7-9 months | 3-4 | 7-8 fl oz | 21-32 fl oz |
9-12 months | 3 | 7-8 fl oz | 21-24 fl oz |
Now in Similac® SimplePac™
Similac Advance is now available in Similac SimplePac, and innovative grip-flip-scoop design that simplifies feeding time.
New comfort grip lets you hold your baby and the formula too.
Hinged design means no more hide-and-go-seek with the lid.
Handy built-in scoop holder means no more digging for the scoop.

Check back soon for more updates!
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